October is breast cancer awareness month. At first glance this might not be considered a positive topic of conversation, but we encourage you to think again. In the 1950s the New York Times refused to place a breast cancer awareness ad in the paper as they wouldn’t print the word ‘breast’ and wanted to stay away from negative words like ‘cancer’. It wasn’t until the 1970s where famous women like Shirley Temple and Betty Ford (the President’s wife) talked openly about their journey with this disease that the taboo and shame around this subject started to dissipate.
Today you’ll most like see pink everywhere in support of this very important cause. The National Breast Cancer Foundation provides free mammograms to those in need, provides funding for impactful research and even created a website for women with breast cancer. Beyond The Shock is a website chock full of helpful information, answers questions and help women feel supported by their peers.
There are tons of organizations that get involved with raising awareness for this noble cause and we’re so happy they do. Breast cancer incidences have decreased steadily each year since 2000. The number of deaths from this disease have decreased every year since 1989 as more and more women are saved by early detection found in a mammogram.
What will you do this month to show your support? At Nina Nguyen Designs we’ll be wearing pink all month long. One in eight women in the United States is affected by breast cancer. It’s a disease that affects us all. Join us in the fight for a cure!